SNICKERS
"One Million SNICKERS" Website
The
Challenge
When SNICKERS asked us to help them launch a Halloween promotion, the goal was simple: give away one million fun-sized SNICKERS. But landing on great creative and a smart strategy for deploying that much satisfaction was our challenge.
The
Solution
Because it was a Halloween promotion, we steered it toward some scary fun messaging and the bold statement that “Nobody does Halloween like Snickers.”
What We Did
Working alongside the marketing teams at SNICKERS and Walmart, we conceived, designed, developed and launched a one-of-a-kind digital experience. Our campaign and site helped give away one million SNICKERS bars in approximately three hours. That’s a lot of nougat.
Results
3hr 5min
cumulative time to give away 1,000,000 SNICKERS
1,000,000+
page views
Press
USA Today, Fast Company, Business Insider, Thrillist and Money.com.
Our Roles
Strategy
Web & Digital
Strategy
Web & Digital
Related Work
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