Media

The best creative in the world is lost without the right media plan behind it.

Overview

The best campaign means nothing if it doesn’t reach the right audience. Our media buyers maximize exposure across the best channels for the best price. From traditional to digital, our industry expertise and buying power secure top rates and prime placements.

Benefits

  • ➀
    Save time and money with strategic negotiation and industry connections.
  • ➁
    Gain access to cutting-edge media buying and reporting tools.
  • ➂
    New and innovative approaches to identifying and reaching your target audience.
  • ➃
    Collaboration with creative and content teams to develop bold, high-impact placements.

Our Philosophy

Good Giant’s media buying starts with one question: What’s best for our clients? We maximize budgets, secure top rates and negotiate added value. By understanding your audience, building key relationships and staying ahead of trends, we ensure every campaign delivers.

$38
billion in connected TV (CTV) ad spend projected by 2027.
17%
annual growth in digital out-of-home (DOOH) advertising.
5:1
target ROI from digital marketing—$5 earned for every $1 spent.
$9.29
billion projected in influencer advertising by 2027.

Services

➀

Media Planning & Buying

Where your message appears matters as much as what it says. After analyzing your audience and goals, we craft a custom plan to reach them on the most effective channels.
➁

Digital Media

We craft data-driven digital media strategies that connect with your audience across paid channels like search, display and social ads. Every campaign is designed to maximize impact and deliver measurable results.
➂

Media Analytics

Good data leads to great decisions. We go beyond the basics, using advanced analytics to track performance, uncover insights and refine your media strategy in real-time. Optimizing impact isn’t a one-time thing—it’s an ongoing advantage.

Frequently
Asked
Questions

  • What is media buying?

    Media buying is the process of purchasing ad space across traditional and digital channels for a set period. The goal? To place your brand’s message in front of the right audience, at the right time, in the right format—maximizing relevance and campaign success.

  • What are the main challenges of media buying?

    Media buying is both an art and a science. Key challenges include negotiating contracts that align with budget and campaign goals, securing placements in trusted outlets to protect your brand and tracking real-time performance to optimize results. Good Giant’s expert team takes the guesswork out of media buying—so you get maximum impact with minimum hassle.

  • Why partner with Good Giant for media buying?

    Good Giant’s expert media buyers bring decades of experience negotiating top placements at the best rates—always with your brand’s success in mind. With access to real-time campaign data through a centralized hub, we analyze performance and adjust on the fly to maximize impact and efficiency.

  • What is the difference between media buying and media planning?

    Media buying is about securing the best ad placements for maximum impressions at the lowest cost. Media planning comes first—it sets the strategy, using market research to determine the right channels, timing and audience for a successful campaign.

Ready to play?

Let's Talk

Hello There.

We’ll get you connected to the right team.

Close